Best Practices for Building Trust With Clients as a Link Building Reseller

Many businesses delegate their search engine optimization (SEO) strategies to link building agencies to help them grow their online presence. With quality backlinks, brands of all sizes become more visible to the right audience, allowing them to sell products or services. Here are some efficient practices for building trust with clients as a link building reseller:

Talk About Your Process

Whether you use different methods, such as guest posting, outreach, or niche edits, inform your clients about them to maintain transparency. You can also discuss who writes the articles, such as in-house writers. With guest posts, you may clarify that you locate appropriate blogs or sites to create pieces and add external links.

If you use niche edits, let the client know that you place links within existing content on trusted sites where it fits organically. In outreach, it’s beneficial to talk about how you reach out to site owners or editors to build relationships and get links. During this process, provide a rough estimate of when you can deliver the services, whether it be several days or weeks.

Use Quality Websites

As a link building reseller, use quality and relevant websites that allow online businesses to have organic traffic. Before adding a link, check the site’s authority, content quality, and audience relevance to see if it works well with your client’s project. If your client is in the legal industry, focus on getting links from reputable law blogs, legal news websites, and professional associations.

To check domain authority and organic traffic levels, use different SEO tools so that the right visitors can click on your client’s website. A platform’s credibility increases because search engines trust links from trusted websites. As a link building reseller, you can contact publishers or bloggers you’ve worked with before to secure reliable external links.

Offer Detailed Reporting

Many clients want to see numbers and what you’re delivering to build trust and work with you on other projects. List the live URLs where you’ve placed links to help clients confirm the links exist. Another way to offer detailed reporting is to show clients anchor texts so that they can check whether they’re natural and relevant.

Traffic estimates or external links help businesses have an idea of the potential audience size and value of each link. You may also share the level of domain rating and domain authority, which show how strong and trustworthy the sites linking to them are. Instead of using complex words, you can add charts, tables, or color-coded highlights to make it easier for businesses to understand what you’re saying.

Provide Flexible Link Plans

Since companies change and grow, let your clients know that you provide services that match these new developments. For those starting or testing your offerings, you may have starter packages to help them develop gradually. You can offer backlink services for businesses that require different link types to help them improve SEO. Depending on campaign needs, some organizations might need a certain number of links per month, which you should be ready to provide. If clients need more growth on guest posts, you can focus on that to help their SEO improve. When a specific website doesn’t generate traffic, target other publishers or new niches to attain this goal.

Communicate With Clients Regularly

To maintain trust with clients, talk with them regularly. One way to do this is by sharing your progress, whether you’ve contacted publishers or started writing articles. You can also inform them when the content gets approved or when a link is live so that they can check these details.

If there are issues, including a link being removed or a pitch getting rejected, let the client know in time. When the company has questions or concerns, let them know they can reach you through email or chat. With clear updates, you avoid confusion about timelines, deliverables, or expectations.

Build Trust as a Reliable Link Building Reseller

As a reseller, you can get customers to stay with you when you offer authoritative links that help improve SEO. If you need help, partner with a provider who specializes in acquiring external links that work for different campaigns. To learn more about securing quality backlinks, call trusted specialists today.