Tips for TikTok video dimensions: What you need to know

The video-based social media marketing has remarkably influenced the user’s mind, and we can not forget the potential of TikTok here. It is the most effective tool that can hook the audience and drive their actions but optimal video length, formats, dimensions, resolution, and ad specifications should be on point and play a significant role because If your TikTok video’s format isn’t right, the engagement will be less likely to expect. TikTok growth has some hidden parameters, and we can say all influencers and content creators do not use them. 

This guide will help you understand the secrets to getting more TikTok views through the right video dimensions, videos with the proper aspect ratio, resolution, and duration, and the right engagement tips on TikTok from likesforyou will change the game. Let us get in!

What is TikTok Video Dimensions?

TikTok videos should be perfect in size, dimension, resolution, and duration to ensure engagement and compete with macro influencers. Let’s discuss them one by one.  

• Video dimensions

Video dimension is all about how the video looks like, most probably video appearance is called the video dimension. Dimensions refer to a ratio format, width across height. You can make videos in vertical, square, and horizontal formats. Ideal is 9:16 on TikTok.

• Video duration

TikTok trends help also in determining the video durations, you have to check which video length is performing better. It can be up to 60 minutes long if you upload your video; if you record your video within the app, the maximum length is 10 minutes. While the minimum length for videos is three seconds, the ideal length is somewhere in the middle of those extremes. The TikTok algorithm likes more engaging videos so you might get more engagement if you do shorter content as short videos are considered more exciting, and thrilling and hook the user. 

Reports from Statista show that video length varies in TikTok. According to different sizes of the following, for accounts that have more than 50,000 followers, engagement is most produced when the length of the videos posted is between 5 to 10 minutes long. There seems to be greater success with short videos for a smaller account. By all means, don’t be scared of posting these short videos; according to research done by Statista their 2023 average TikTok video post stood at over 38 seconds long.

Lets see what the TikTok Help Centre says about TikTok video length. It is very important to know before you plan a content strategy for TikTok. TikTok gives freedom for making videos of any length, it can be up to 10 minutes, but 21 to 34 seconds brings the maximum engagement and performs better.

• File Size

The maximum file size for TikTok videos depends on your operating system; iOS users can upload files as large as 287.6 MB, while Android users can upload files up to 72 MB. If you use the web platform, videos can be up to 1 MB. The perfect file size on TikTok is between 20-30 MB. 

The more the video is lengthy, the greater its frame rate, and the more file types it uses, the greater the final file size. Other factors like graphics details will also make your file larger. You can also check out some Video editing tips and their impact on file size on TikTok. 

• Video resolution

Video resolution measures the number of pixels per each frame of a video. High-resolution videos have many more pixels. Resolution is directly related to video quality-high-definition appears to be high-definition crisp, clear, and sharp. Low-resolution videos may appear grainy or blurry and out of focus. Uploading a high-resolution TikTok video will make your account look professional and may boost content performance. Creative content ideas along with high resolution short videos are a deadly combination. 

TikTok recommends uploading HD videos for clarity and overall video quality. The ideal TikTok video resolution for a 9:16 video is 1080 pixels by 1920 pixels. Minimum video resolution is 540 pixels by 960 pixels. If your video size is proper, it makes your content look great and plays smoothly on the site. Videos on TikTok should preferably be 9:16 in the vertical aspect ratio, exactly like a regular iPhone screen. Minimum video resolution is 1080 pixels by 1920 pixels.

The minimum size that TikTok allows for video is not specifically defined, but the limit varies based upon device, To make viral content ideas and execute them, you have to double check length and resolution of your video and it is very important to enhance your TikTok likes and engagement. 

TikTok accepts many formats, such as MOV, MPEG, AVI, 3GP, and MP4, and supports videos of up to 60fps. However, it has not requested bitrate while uploading on the app; bitrate is equal to the better quality video.

TikTok-Portrait or Landscape 

The newbies must be thinking what is portrait and what is landscape, We call portrait as a vertical and landscape as a horizontal. But to select the one while making the video is crucial. If you are making a video, a portrait is actually best for a 9:16 aspect ratio, while landscapes have a greater aspect ratio; usually, that’s 16:9 like standard TV and computer screens. If you only share on TikTok, you should use the portrait video format. It’s TikTok’s default orientation so it will fill the screen and be compatible with other videos in the app. But if you’re recording for other platforms too, landscape videos can be made to fit with some adjustments.

Here are the few advantages of vertical videos, 

• Vertical videos take up the whole smartphone screen, providing TikTok users with a full-screen experience.
  

• TikTok’s algorithm and user interface prefer portrait videos, so they are more likely to be boosted on
  

• to the For You page on TikTok. Portrait is also preferred on Instagram Reels and YouTube Shorts so it plays well universally.
  

• They are likely to have higher engagement on TikTok since vertical videos are held in the orientation of the phone.
  

• A smaller frame will limit the number of items that can appear within the frame and, hence, may limit your creativity.
  
• Portrait videos aren’t as adaptable to other video or social media channels that require a landscape or square format.

Whether you use portrait format or landscape, expert guidance can accelerate your TikTok growth. Many micro influencers and content creators struggle to get high engagement on TikTok, if their strategies are failing, they can contact the dedicated team of likesforyou can help you. People who are looking for the most authentic and original source to buy TikTok livestream views, real and active TikTok followers, we have some great packages and offers. To avail them, contact us. Lets move to our topic and discuss further. 

Landscape Videos

This format is more familiar and easily applied across a range of different videos and social media applications, such as YouTube. Landscape provides a wider frame, which is useful for certain types of video content where a wider view is required. It is easier to reformat a landscape video to a vertical or square video than the other way around. Some video editing tools, such as Descript, make this a one-click process.

Landscape videos appear as a small portion of the screen because landscape videos do not fully occupy the screen area, which tends to lower the engagement.

TikTok’s algorithm and interface favor vertical videos; hence, landscape videos may not engage so well.

The Ideal File Formats for TikTok Videos

Ideal formats for TikTok files are MP4 and MOV, which both iOS and Android support well. The two balance quality and compression to make sure your TikTok videos are crystal clear and crisp, with file sizes that make sense for upload.

Most popular video file format is MP4 for TikTok videos. Highly supported by video editing software, this maintains high-definition video resolution while having relatively small file size.

The other popular video format is MOV on TikTok, created by Apple, and is a default option among iPhone users. They are mainly known for high-definition video content, although the file size may be bigger than MP4.Both formats ensure that the compressed and played video in the TikTok app maintains its quality, by maintaining the quality of video along with hashtag strategy can be game changing and TikTok algorithms can push them into For You Page. 

TikTok Ads Specs

TikTok provides its own ad format support while having different specifications for video sizes. Let us consider the following two most prominent ad formats that are widely preferred: in-feed TikTok video ads and news feed TikTok video ads.

1. In-Feed TikTok Video Ads

In-feed ads show up on the user’s For You page and blend in with “organic” TikTok content. They are one of the most widely used ad formats on TikTok. Users can use aspect ratio as 9:16 vertical, 1:1 square, or 16:9 landscape. If we talk about the resolution, Minimum of 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels. Higher resolutions (e.g., 720 x 1280 pixels) are preferred for quality. Ideal video length should be 5 to 60 seconds, with shorter videos (9-15 seconds) preferred for best engagement. The file size must be 500 MB and types can be MP4, MOV, MPEG, 3GP, or AVI.

2. News Feed TikTok Video Ads

Newsfeed ads are shown in the For You page tab within user accounts. And it will have the same aspect ratio as we used for the In-Feed TikTok Video Ads, 9:16 (vertical), 1:1 (square), or 16:9 (landscape). 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels are for ideal video resolutions, but 720 x 1280 pixels, are preferred.The file size should be  500 MB and we use formats like MP4, MOV, MPEG, 3GP, or AVI.

Resize Your TikTok Videos with Descript

You can easily resize your longer videos if you wish. Descript is something that can assist you. Here is a step-by-step guide to resizing videos.

• Import Your Video

Open your Descript app and start a new project. Click New in the dashboard, then Video project. When you are within the editor, click Add file and choose the video file you would like to resize.

• Choose the Resize Option

Upload your video and click the box icon at the top left of the Canvas to update your aspect ratio, frame rate, and video resolution.

• Export and Share

Preview playback before you export. Select what format and resolution you want your video exported in. Descript also includes templates that will automatically resize a video to fit several social media sites.

Final Thoughts

Format and size matter when you are recording a video if you want to be successful in TikTok. The above rules can ensure your videos appear professional, play smooth, and help your audience react to the correct degree. For creating organic or advertisements content on TikTok, you should utilize the proper dimension so that it can make the best impression of all.

Feel free to contact us for more details as we are the most reputable service provider in the Uk.